DR. VIJAYA

About Yourself

Dr. Vijaya is an Assistant Professor of Finance at the School of Business Management, Narsee Monjee Institute of Management Studies, Ahmedabad. She earned her Ph.D. in Entrepreneurial Finance from Banaras Hindu University and is a UGC-NET JRF-qualified academic.

Her teaching portfolio includes Corporate Finance, Derivatives, Behavioural Finance, and Security Analysis & Portfolio Management, where she integrates Excel-based financial modelling and real-world applications to foster analytical thinking and industry readiness among students.

Her research focuses on Entrepreneurial Finance, Crowdfunding, Behavioural Finance, and Investor Decision-Making. She has published research in reputed Scopus-indexed and ABDC-listed journals such as the Journal of Social Entrepreneurship, Global Business Review, and International Review on Public and Nonprofit Marketing.

She has also developed an Emerald-published teaching case and is actively engaged in research on crowdfunding, entrepreneurial finance, and blended finance, with several manuscripts currently under review in internationally recognised journals.

Dr. Vijaya has presented her work at premier academic forums, including IIM Ahmedabad and was honoured with the Best Case Presented Award at the Indian Management Research Conference, 2025 (IMRC), IIM Ahmedabad.

Her academic philosophy combines rigorous research with practice-oriented teaching to prepare future finance professionals and researchers.

Research Publications

1. Tolani, K., Vijaya, V., Yadav, A., & Mathur, H. P. (2025). Determinantal Factors Eliciting the Intention of Impact Investors Toward Investment in Social Enterprise: The Moderating Role of Trust. Journal of Social Entrepreneurship, 1-28. View Publication (SCOPUS-Q1 and ABDC-B, Taylor & Francis)
2. Vijaya, Yadav, A., & Mathur, H. P. (2024). Reconnoitering antecedents of donation intention in donation crowdfunding campaigns: a mediating role of crowdfunding readiness. International Review on Public and Nonprofit Marketing, 21(1), 229-254. View Publication (SCOPUS-Q2 and ABDC-B, Springer)
3. Vijaya, V., Yadav, A., & Mathur, H. P. (2023). Augmenting the theory of planned behaviour and trust in driving the funder’s intention to donate: The moderating role of herding bias. Global Business Review, 09721509231185654. View Publication (SCOPUS-Q1 and ABDC-B, SAGE)
4. Vijaya & Mathur, H. P. (2022). A Decade of Donation-Based Crowdfunding: A Bibliometric Analysis using the SCOPUS Database. PURUSHARTHA-A Journal of Management, Ethics and Spirituality, 15(2), 32-51. View Publication (SCOPUS-Q2)
5. Yadav, A., Chakraborty, A. and Vijaya. (2022). Modeling a bi-directional sentiment-return relationship: Evidence from the Indian market. Investment Management & Financial Innovations, 19(4), 83-98. View Publication (Business Perspectives)
6. Vijaya & Mathur, H. P. (2022). Factors governing domination and motivation behind donation-based crowdfunding in India. International Journal of Indian Culture and Business Management, 25(3), 301-322. View Publication (Inderscience Publishers, WoS indexed)
7. Chapter titled "Green Marketing - The Neo-Global Marketing Approach" in Proceedings of 7th International Conference on Management Practice and Research. ISBN: 978-93-86238-28-3. Current Publisher – Apeejay School of Management, New Delhi.
8. Chauhan, H., Vijaya, V., Prabha, S. L., Mishra, Y., Yadav, A., & Das, D. (2026). When the case teaches you back: professor’s dilemma in communication curriculum. The CASE Journal, 1-6. View Publication

Any Other Information

• Google Scholar ID: https://scholar.google.com/citations?user=bbj5ifUAAAAJ&hl=en
• ORCID ID: https://orcid.org/0000-0003-1623-0620

Additional Information

Dr. Vijaya integrates rigorous research with practice-oriented teaching, using Excel-based financial modelling and real-world applications to foster analytical thinking and industry readiness among students.