DR. TEJAS SHAH

About

Dr. Tejas Shah is an accomplished academician and researcher in the field of marketing with nearly two decades of academic and professional experience. He is currently serving as Associate Professor at the School of Business Management, SVKM's NMIMS Deemed to be University, Ahmedabad.

His expertise lies in Digital & Social Media Marketing, AI-powered Marketing, Consumer Behaviour, Services Marketing, and Sustainability, reflecting a contemporary and future-oriented research focus.

Dr. Shah has made significant scholarly contributions with an extensive portfolio of high-impact publications in ABDC A/B/C, Scopus, and Web of Science indexed journals, including journals such as Journal of Consumer Marketing, Journal of Retailing and Consumer Services, and Asia Pacific Journal of Marketing and Logistics. He has also co-edited four academic books on emerging business practices and marketing innovation.

His work has been recognized through multiple best paper awards at international conferences. As a research supervisor, he has successfully guided three Ph.D. scholars to completion and has completed funded research projects.

His academic leadership extends to chairing MBA programmes, organizing international conferences, institutional branding, contributing to accreditation processes, and curriculum development.

He is actively engaged in conducting faculty development programmes as well as management development programmes in the areas of research methodology, AI & digital marketing and data analytics for academic institutions and corporates such as Indore Management Association, Dewas Management Association and Gandhidham Chamber of Commerce and Industry, among others.

Recently, he was invited by Google India as one of the keynote speakers at its annual event in Ahmedabad. He was also invited as a keynote speaker at the Entrepreneurship International Conference organized by Dhunicorn, Malaysia.

He conducted a session at FOM University, Germany on Digital Marketing for Businesses. He also visited Europe as part of faculty visits in 2022, visiting corporates and universities across five different countries.

Dr. Shah has also been a regular trainer for senior bank officials working in the Marketing Vertical.

Overall, Dr. Shah combines strong academic rigor, research excellence, administrative leadership, and industry engagement, positioning him as an experienced scholar in the marketing domain.

Research and Publications

Completed Minor Research Projects

• A minor project titled "Social Media Influencers Effect on Followers' Attachment in India" was completed on 31/03/2024 and funded by Nirma University.
• A minor project titled "Effect of e-learning quality and self-regulatory efficacy on students' e-learning behaviour in selected cities of Gujarat" was completed on 21/03/2022 and funded by Nirma University.

Book Publications

1. Shah, T., Bhatia, M. and Shome, S. (2023). Technology, Agility and Transformation: Emergent Business Practices . Edited Book, Allied Publishers, India. ISBN: 978-9-390-95146-8.
2. Shome, S., Bhatia, M. and Shah, T. (2023). Reimagining Management in the Post VUCA World . Edited Book, Allied Publishers, India. ISBN: 978-9-390-95147-5.
3. Shah, T. and Parashar, S. (2020). Innovations in Marketing. Edited Book, Excel Publication, India. ISBN: 978-8-194-36413-9.
4. Parashar, S. and Shah, T. (2020). Customer, Competition and Marketing Strategy. Edited Book, Excel Publication, India. ISBN: 978-8-194-36412-2.
5. Shah, T.R. and Sharma, M. (2014). Logistics Practices for Co-operative Dairies in Gujarat . Lambert Academic Publishing House, Germany. ISBN: 978-3-639-71108-0.

Publications in Research Journals (ABDC / Scopus / Web of Science Indexed)

1. Zhang, H., Shah, T., Ghani, U., Khan, W., Ullah, A. and Lew, T.Y. (2025). Closing Loops, Opening Net-Zero Futures: Exploring the Antecedents and Consequences of Circular Economy Readiness . (ABDC Category C, Scopus, Web of Science). IF – 10.1.
2. Zhang, H., Shah, T., Ghani, U., Khan, W., Ullah, A. and Lew, T.Y. (2025). Plugged in and Powered up: Digital Transformation and Ambidextrous Innovation in Green Supply Chains . Corporate Social Responsibility and Environmental Management . Published Online. Wiley. (ABDC Category C, Scopus, Web of Science). IF – 10.1.
3. Zhang, H., Mehmood, K., Shah, T.T., Ali, S. and Shah, T. (2025). Uniting Paths, Soaring Heights: The Power of Collaboration and Value Co-Creation Behavior in Enhancing E-Learning Experiences . Current Psychology, 44(14), 13308-13323. Springer Nature. ISSN: 1936-4733. (Scopus, Web of Science). IF – 2.6.
4. Shah, T.R., Purohit, S., Das, M. and Arulsivakumar, T. (2025). Do I look real? Impact of Digital Human Avatar Influencer realism on consumer engagement and attachment . Journal of Consumer Marketing, 42(4), 416-420. Emerald Publishing.
5. Mehmood, K., Kautish, P. and Shah, T.R. (2024). Embracing Digital Companions: Unveiling Customer Engagement with Anthropomorphic AI Service Robots in Cross-Cultural Context . Journal of Retailing and Consumer Services , 79, 103825. Elsevier. ISSN: 0969-6989. (ABDC Category A, Scopus, Web of Science).
6. Shah, T.R., Kautish, P. and Mehmood, K. (2023). The influence of robots service quality on customers' acceptance in restaurants. The moderating role of robot anthropomorphism . Asia Pacific Journal of Marketing and Logistics , 35(12), 3117-3137. Emerald Publishing House. ISSN: 1355-5855. (ABDC Category A, Scopus, Web of Science).
7. Shah, T.R. and Sharma, M. (2012). 3PLSP scale for co-operative dairies in Indian context . Asia Pacific Journal of Marketing and Logistics , 24(3), 515-532. Emerald Publishing House. ISSN: 1355-5855. (ABDC Category A, Scopus, Web of Science).
8. Aggarwal, A. and Shah, T.R. (2024). Unveiling the impact of social media influencers on follower's attachment . Journal of Relationship Marketing, 24(4), 289-316. Taylor & Francis. ISSN: 1533-2675. (ABDC Category A, Scopus, Web of Science).
9. Shah, T.R. (2021). Service quality dimensions in ride-sourcing service in Indian context . Benchmarking: An International Journal, 28(1), 249-266. Emerald Publishing House. ISSN: 1463-5771. (ABDC Category B, Scopus).
10. Shah, T.R., Kautish, P. and Walia, S. (2023). Linking technology readiness and customer engagement: an AI-enabled voice assistants investigation . Foresight, 26(1), 136-154. Emerald Publishing House. ISSN: 1463-6689. (ABDC Category B, Scopus).
11. Shah, T.R. and Chhaniwal, P. (2024). Modelling e-learning quality, self-efficacy and students' behaviour . International Journal of Learning Technology , 19(1), 58-84. ISSN: 1741-8119. (ABDC Category C, Scopus, Web of Science).
12. Shah, T.R. (2018). Conceptualising the framework for effectiveness of customer value co-creation in service innovation . International Journal of Services and Operations Management , 31(1), 121-136. ISSN Online: 1744-2389. ISSN Print: 1744-2370. (Scopus, Web of Science).
13. Shah, T.R. and Jain, A. (2015). Customer Oriented Service Culture and its impact on Customer Loyalty in Organized Retail Context . International Journal of Indian Culture and Business Management , 11(1), 23-42. ISSN: 1753-0803. (Web of Science).
14. Shah, T.R. and Sharma, M. (2014). Comprehensive View of Logistics Flexibility and its impact on Customer Satisfaction . International Journal of Logistics Systems and Management , 19(1), 43-61. ISSN: 1742-7967. (Scopus).
15. Shah, T.R. and Sharma, M. (2013). Prioritising information system characteristics for managing logistics flexibility of Indian cooperative dairies . International Journal of Logistics Systems and Management , 12(4), 43-61. ISSN: 1742-7967. (Scopus).
16. Shah, T.R. and Shah, T.T. (2022). Innovative m-car rental service quality in India . International Journal of Innovation Science, 14(3/4), 588-607. ISSN: 1757-2223. (Scopus).
17. Shah, T.R., Shah, T.T. and Jain, A. (2021). The role of technology readiness in students' perception and behaviour towards e-learning technologies . International Journal of Learning Technology , 16(3), 249-266. ISSN: 1463-5771 / 1741-8119. (ABDC Category B, Scopus, Web of Science).
18. Shah, T.R. (2020). Green supply chain management: learning from Indian chemical sector . International Journal of Business Performance and Supply Chain Modelling , 11(1), 1-35. ISSN Online: 1758-941X. ISSN Print: 1758-9401. (Scopus).
19. Choudhary, A., Jain, A., Gupta, T. and Shah, T.R. (2022). A Greener World through Collaborative Consumption of Apparel: An Exploratory Study of Consumers' Perception and Preferences . Electronic Green Journal, 1(47), 1-20. ISSN: 1076-7975. (Scopus).
20. Patel, K.K. and Shah, T. (2017). Analysing Emotional Impact of Sales Promotion on FMCG Products Purchase . JIMS 8M: The Journal of Management and Strategy , 48-56. ISSN: 0973-9335. (Web of Science).

Conference Proceedings

1. Shah, T.R. (2018). Conceptualizing the Framework for Service Value Co-Creation through Crowdsourcing . Conference Proceedings: Empowering to Create Smart Future through E-Governance and Digitization, Bharati Vidyapeeth's Institute of Management Studies and Research, Navi Mumbai. ISBN: 978-93-86608-32-1.
2. Patel, K.K. and Shah, T.R. (2017). Identifying Factors Affecting Deal Proneness . Business, Economy and Environment: Corporate Perspectives , Institute of Management, Nirma University. ISBN: 978-93-5299-654-4.
3. Patel, K.K. and Shah, T. (2016). Determining the essential factors of trade promotions for energy efficiency companies . International Conference on Energy and Infrastructure Management, ICEIM-2016. ISBN: 978-93-85777-26-4.
4. Shah, T.R., Dave, T. and Raval, A. (2013). A Role of Involvement, Risk Perception and Positioning in Buying Decision of High Involvement Products . In Ruparel, H. and Asarani, R. (Ed.), Exploiting Global Boundaries – Managing Business Transitions, 280-300. GLS's NRIBM. ISBN: 978-81-928758-0-5.
5. Shah, T.R. and Jain, A. (2010). Effectiveness of OTC drug advertising and its impact on consumer behavior . International Research Conference on Management and Finance , 304-312. ISBN: 978-955-9021-79-7.
6. Aagja, J. and Shah, T.R. (2007). An Empirical Assessment and Application of Banking Service Quality for Banks in India . In Dhar, U., Nath, V.V., Nair, S.K. and Yadav, P.K. (Ed.), New Age Marketing: Emerging Realities, 411-420. Institute of Management, Nirma University of Science and Technology. ISBN: 987-81-7446-587-0.
7. Patel, K.K. and Shah, T. (2015). Impact of Sales Promotion on Online Buying Behavior in India: A Study Covering Employees of MNCs who are Frequent Online Shoppers . Advances in Management & Decision Sciences, 90-99. ISBN: 978-93-84935-37-5.

Awards

1. A research paper on "Seeing Is Feeling: A Multi-Experimental Study on Form Realism and Loneliness Outcomes in Romantic Digital Companions" won the First Prize for the Best Research Paper Award at NICOM 2027, Institute of Management, Nirma University (January 2026).
2. A research paper titled "Seeing Is Feeling: A Multi-Experimental Study on Form Realism and Loneliness Outcomes in Romantic Digital Companions" was presented at NICOM-2025, organized by Institute of Management, Nirma University (January 2025).
3. A research paper on "Conceptualizing the Framework for Service Value Co-Creation through Crowdsourcing" won the Third Prize for the Best Research Paper Award at the International Conference on Empowering to Create Smart Future through E-Governance and Digitization, organized by Bharati Vidyapeeth's Institute of Management Studies and Research, Navi Mumbai (February 2018).
4. A research paper on "A Development of Green Marketing Effectiveness Scale for Consumer Durable Products in India" won the Second Prize for the Best Research Paper Award at the National Conference on Contemporary Issues in Management and Co-operation: Prospects and Challenges, organized by National Institute of Co-operative Management (May 2013).
5. A thesis on "In-depth Investigation on Logistics Practices for Fluid Milk and Milk Products in Co-operative Dairies in Gujarat" won the First Prize for the Best Ph.D. Thesis Award at an International Conference on Value Creation for Sustainable Advantage in 21st Century, organized by Faculty of Management Studies, Ganpat University jointly with All India Management Association (AIMA) and Victoria University, Australia (February 2013).
6. A research paper on "An Application of Sharpe Index in Optimizing Returns from Marketing Portfolio" won the First Prize for Best Research Paper Award at an International Conference on Accounting, Finance and Taxation organized by Faculty of Management Studies, Ganpat University jointly with All India Management Association (AIMA) and Victoria University, Australia (January 2012).
7. A research paper on "A Study on the Impact of Call Center Executives Listening Behavior on Customers' Intention to Call" won the Third Prize for the Best Research Paper Award at a national-level conference on Emerging Management Perspective organized at Faculty of Management Studies, Ganpat University (February 2010).
8. A research paper on "An Empirical Assessment and Application of Banking Service Quality for Banks in India" won the First Prize for Best Research Paper Award at NICOM 2007 at Institute of Management, Nirma University.

Corporate Training

1. Invited by Punjab National Bank as a trainer for training frontline officers to sensitize them on Customer Centricity and Services. Conducted multiple programmes at Ahmedabad, Rajkot, Surat and Vadodara and trained more than 500 employees (May-June 2025).
2. Invited by Punjab National Bank, Belapur as a trainer for a two-day programme for officials working in Marketing Vertical (Customer Acquisition Centres) and frontline staff to sensitize them on Customer Service (February 2025).
3. Invited by Punjab National Bank, Belapur as a trainer for a two-day programme for officials working in Marketing Vertical (Customer Acquisition Centres) and frontline staff to sensitize them on Customer Service (July 2023).
4. Conducted training on "E-commerce" for mid-level executives as well as academicians (February 24-25, 2022).
5. Conducted training on "Digital Marketing" for SME owners at Dewas Management Association (February 2019).
6. Conducted training on "Digital Marketing" for SME owners at Dewas Management Association (February 2018).

Faculty Development Programme

1. Served as a resource person for the Faculty Development Programme on "Research Methodology using Google Analytics and SPSS" organized by Uttaranchal University (2022).
2. Served as a resource person for the workshop on "Introduction to Social Media Marketing" for the faculty members of Nirma University (2019).
3. Served as a resource person for the orientation programme on "How to Commence with Ph.D. Research" at Indus University (2018).
4. Served as a Resource Person for the national-level Faculty Development Programme on "Fundamentals of Research Methodology" at Shanti Business School (July 13-19, 2015).
5. Conducted a one-day workshop on "Research Paper Writing and Publication" at B.K. School of Business Management (July 25, 2015).
6. Conducted a two-day workshop on "Research Methodology and Application of SPSS" at N.R. Institute of Business Management (January 25-26, 2014), where 40 Faculty Members / Research Scholars participated. The FDP included theoretical as well as practical sessions.
7. Conducted a two-day workshop on "Research Methodology and Application of SPSS" at B.K. School of Business Management (February 22-23, 2014), where 32 Faculty Members / Research Scholars participated. The FDP included theoretical as well as practical sessions.
8. Conducted a two-day Faculty Development Programme on "Research Methodology and Application of SPSS" at Kalol Institute of Management (January 24-25, 2014), where 40 Faculty Members / Research Scholars participated. The FDP included theoretical as well as practical sessions.
9. Conducted a two-day Faculty Development Programme on "Research Methodology and Application of SPSS" at Kalol Institute of Management (January 19-20, 2013), where 26 management faculty members participated. The FDP included theoretical as well as practical sessions.

Guest Speaker (MDP / Seminar / Workshop)

1. Invited as a panelist speaker at the "Supply Chain Conclave" organized by Karnavati University, Gandhinagar, Gujarat (February 2026).
2. Invited as a panelist speaker to discuss "Digital Transformation in EXIM" at Gujarat EXIM Summit 2025, organized by EXIM Club, Vadodara (December 2025).
3. Invited by the Growth Catalyst as Moderator cum Speaker for an online learning session (February 2023).
4. Invited by Google India as a keynote speaker for a "Fireside Chat" with a select audience of senior management from leading corporates and brands of West India at the event "Circle" (November 2022).
5. Conducted a session on "Use of Digital Marketing as Business Growth Strategy" at Entrepreneurship International Conference organized by Dhunicorn, Malaysia (2022).
6. Conducted a session on "Growing Business through Digital Marketing" for SME Owners at Indore Management Association, Indore (May 10, 2022).
7. Conducted a session on "Organic and Paid Digital Marketing" in the Management Development Programme at Institute of Management Studies, Ghaziabad (May 22, 2021).
8. Conducted a webinar on "Marketing through Google Ads" at Parul University (September 16, 2020).
9. Conducted a webinar on "Digitalization for Education and Business" at Institute of Commerce, Nirma University (June 15, 2020).
10. Conducted a webinar on "Digital Marketing for Business" at Indus University (May 2, 2020).
11. Conducted a one-day workshop on "Digital Marketing" for owners of MSME at Dewas Management Association, Dewas, Madhya Pradesh (February 15, 2019).
12. Conducted a session on "How to Commence with Ph.D. Research" for Ph.D. Scholars at the Ph.D. orientation programme at Indus University (September 22, 2018).
13. Conducted a one-day workshop on "Research Paper Writing and Publication" for Ph.D. scholars, Management Faculties and Corporate Executives at B.K. School of Business Management, Gujarat University (July 25, 2015).
14. Conducted a session on "Research Methodology" for students at School of Liberal Studies, Pandit Deendayal Petroleum University, Gandhinagar (July 28, 2014).
15. Conducted a session on "E-commerce Marketing" for students at School of Liberal Studies, Pandit Deendayal Petroleum University, Gandhinagar (April 10, 2014).
16. Conducted a session on "SPSS and Data Analysis" for Ph.D. students at B.K. School of Management (September 2013).
17. Conducted a session on "Measurement and Scaling" for Ph.D. students at B.K. School of Management (August 2013).
18. Conducted a session on "Value Addition in Existing Supply Chain" at the 6th National Level Symposium organized by Center for Management Study, Ganpat University (April 2011).

Any Other Information

• Google Scholar: https://scholar.google.co.in/citations?user=ysCo-cYAAAAJ
• ORCID: https://orcid.org/0000-0002-9840-8172
• Scopus ID: https://www.scopus.com/authid/detail.uri?authorId=55330023700
• Web of Science ID: https://www.webofscience.com/wos/author/record/AFT-0329-2022

Additional Information

Dr. Tejas Shah is actively engaged in academic research, faculty development, corporate training, management development programmes, international conferences, institutional branding, accreditation processes and curriculum development.

His professional engagement includes training senior bank officials, SME owners, academicians and management professionals in areas including digital marketing, research methodology, data analytics, customer centricity, e-commerce and AI-enabled marketing.

He has also undertaken international academic and corporate visits, including faculty visits to Europe, and has interacted with universities and corporates across five countries.