DR. NEHA PRAKASH

About

Dr. Neha Prakash is an Assistant Professor (Marketing) at the School of Commerce, SVKM’s Narsee Monji Institute of Management Studies (NMIMS) Deemed to be University, Ahmedabad Campus. She holds a Ph.D. in Commerce from the Central University of Punjab, with specialization in Marketing. Her academic and research interests focus on sustainable marketing, consumer behaviour, green consumption, consumer values, green brand equity, and emerging consumer markets. She has published research articles in Scopus-indexed and Web of Science-indexed journals and has presented her research at national and international conferences.

Research and Publications

Dr. Prakash has published research articles in journals indexed in Scopus, Web of Science, and/or listed in ABDC, covering themes such as e-service quality and rural women’s e-banking adoption, green purchase intention, consumer values, green brand equity, organic food consumption, luxury fashion, social media marketing, and sustainability.

1. Prakash, N., Prakash, H. & Sahoo, A. (2026). “Digital Pathways to Empowerment: The Role of E-Service Quality in Rural Women’s Adoption of E-Banking.” Services Marketing Quarterly. (Scopus Q2, ABDC B, WOS).
2. Prakash, N. & Thakur, A. (2025). “Navigating Pathways Towards Sustainability: The Interplay of Consumer Values, Green Brand Equity and Green Purchase Intentions for Energy-Efficient Appliances.” Journal of Marketing Theory and Practice. (Scopus Q1, ABDC B, WOS).
3. Prakash, N. & Thakur, A. (2025). “Consumer value segmentation in the energy-efficient appliance industry using cluster analysis.” The International Review of Retail, Distribution and Consumer Research. (Scopus Q2, ABDC B, WOS).
4. Thakur, A., Prakash, N. & P K, M. (2024). “The Organic Mindset: Decoding the Drivers of Young Indian Consumer’s Purchase Intentions.” British Food Journal. (Scopus Q1, ABDC B, WOS).
5. Prakash, N. & Thakur, A. (2024). “Examining the Influence of Consumption Values on Green Purchase Intention for Energy Efficient Appliances: Implications for Environment Protection and Sustainable Consumption.” Indian Journal of Environmental Protection. (Scopus Q4).
6. Prakash, N. & Thakur, A. (2023). “Relationship among Consumer Values, Green Brand Equity and Green Purchase Intention: A Conceptual Framework.” International Management Review. (UGC-CARE).

In addition, she has authored/co-authored other eight research articles and five edited book chapters.

Conferences

She has present research papers at 14 international conferences and 13 national conferences/seminars, including conferences organized by IIT Madras, IIM Ranchi, Shri Ram College of Commerce, NIT and other academic institutions.

Professional Achievements

• UGC NET (JRF) in Commerce, 2019 (December examination), 99.77 percentile.
• UGC NET in Commerce, 2018.
• Certificate of Appreciation for contributing as an External Reviewer for Self-Learning Materials (SLMs) and E-Videos Content, Centre for Distance and Online Education, GLA University.

Awards

UGC-Junior Research Fellowship Award

Any Other Information

Research Metrics: 17 Google Scholar citations; 5 Scopus citations; H-index: 2 (Google Scholar) and 2 (Scopus).

1. Google Scholar: https://scholar.google.com/citations?user=-lrGKwUAAAAJ
2. ORCID: https://orcid.org/0000-0003-2067-8196
3. Scopus ID: 59184947700
4. Any other ID: N/A